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Web Survey Bibliography

Title Look before you leap into Internet research
Author Furmansky, H.
Source Frozen Food Age, 48, 7, pp. 12-13
Year 2000
Database ProQuest
Access date 21.07.2004
Abstract Most of the big market research companies are developing approaches for conducting research via chat lines, Internet surveys, e-mail surveys or Internet focus groups. However, if you are a manufacturer or distributor of a broadly distributed, "mass marketed" frozen food product, doing research via the Internet is not necessarily the best way to go. For mainstream products, plain, old, in-person focus groups and traditional survey approaches are the most appropriate research routes to successfully understanding your true consumer.
Access/Direct link ProQuest (full text)
Year of publication2000
Bibliographic typeMagazine article
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Web survey bibliography - 2000 (46)